Here is a daytime photo of the bull that Vicki from Archer's Choice took at Cielo Vista in colorado on the 8th!! They put a tape to it and it goeas 358 6/8!! After 6 trips trying to get an elk with her Hoyt, she finally did it!!

Ralph and Vicki are driving home right now and fly out tomorrow for the Yukon for moose!!

Check back often to follow Ralph and Vicki from Archer's Choice throughout the season.

Shot with: 100gr HellRazor, QuikFletch with QuickSpin Speedhunter vanes and the Scizzor Rest

Watch this video clip from some guys we know that went to Africa and used the BloodRunner….It definitely lived up to it name!

The Giant Eland weighed 1,800 lbs. The animal dropped a few minutes later. There should absolutely be no concerns for how great this broadhead works and why so many people are switching to it.

After all these years New Archery Products continues to provide great customer service. NAP knows that their customers are important. Read below an example from one of our customers.

As far as a company goes you are unbelievable. I asked for simple replacement blades and you send me a total of 5 new heads. That is unheard of now days, your company has my business and anyone I talk to. I can only say thank you, I could not affrod to buy new heads due to the fact that I am being placed on disablity retirement as a cop due to injury *broke my back* your giving me the heads leaves me speachless. You are a good company don't change.

Congratulations to White Knuckle Productions - Team Kentucky for getting their first kill for the year. Timmy Thacker is on the board with a beautiful 4-1/2 year old 8 point ; that he killed in-velvet a couple days ago with the BloodRunner. The best part is that the hunt took place on PUBLIC LAND! There’s nothing like getting it done in areas of high pressure!

Timmy and his friends and team members Cory Chafin and Brandon Phipps have been hard at it all summer filming velvet footage. They happened to film this buck just a couple weeks ago; and got nearly an hour of beautiful footage of the buck before having the encounter just days into Kentucky’s season. They are still chasing some nice bucks - that are still in-velvet!

Brandon Phipps also got in on the action this weekend by tagging this big ol’ doe on-camera for the team! Talk about some good eating!

Congraulations also to Cory Chafin, who is also on board with a beautiful Kentucky Public Land whitetail taken with a BloodRunner. This was a buck they have been watching all summer, and had located in a bedding area adjacent to a food source. The guys realized they would have to get in close to this bucks bed-room if they were going to get a crack at him before the pressure of other hunters on the public land was going to change this bucks patterns.

Another great kill for this season with the BloodRunner. Read below for the full story. Congratulations Toni!

I was shooting a 70# Mathews Drenalin with a 27.5" draw. So I am actually pulling right at 67.5#. Although this antelope was quartering toward me at the water, I was confident I could make a killing shot. When I got to the spot of the hit, there was a lot of blood immediately from both on the entry and exit sides. The blood trail was copious and easily followed if needed. It wasn't needed.

We did a bit of a post mortem (the following is a bit graphic) and found that the entry and exit wounds were both exactly 1.5" in diameter measured with an SCI steel tape. But the impressive stuff was on the inside. Due to the angle, I totally missed the heart and the off side lung. Still his death run took him only 170 yards, and he went down hard three times along the way before he went down for good. On the near side lung it was impossible to measure the size of the wound channel because the part of the lung hit was virtually disintegrated and turned into a jelly-like mass of tissue and half coagulated blood. The shot centered the liver and that cut, as close as I could conservatively determine was in excess of 1.8" indicating the blades stayed totally deployed throughout its travel through the animal's entire body cavity.

And here is the clincher, with the bow described above, not a real heavy draw weight, with a power stroke a bit on the short side, the arrow penetrated over 2/3 of the antelope's body entering behind the front shoulder and exiting the center, most heavily muscled part of the opposite hind quarter and hit the ground 10 yards beyond the animal.talk about penetration! When I cleaned up the head, there was one small nick in one blade, and all remained very sharp. Except for the nick the head looked like new. No blades even bent and still functioning perfectly.opening completely on impact.